Two Schmucks Blog

You can find advice, research and insights for your business here, regardless of its size.

  • Time and time again, a person dreams of starting a new business venture but dashes one concept after another because of a seeming lack of total originality. The theory seems to be that in order for a new venture to be worth its proverbial salt, it must be founded upon a new idea or concept. The reality is that complete originality simply is not required when it comes to launching a startup enterprise.  

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  • If you’re the owner of a small business, chances are you’re always on the lookout for ways to attract more loyal customers and increase your sales. One way you can help your small business flourish is by incorporating social media into your marketing campaigns. If you’re not convinced of the importance of social media marketing for your small business, here is some information that will likely change your mind.

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  • Starting your own business is a big responsibility and requires a lot of hard work. If you believe otherwise , then being an entrepreneur probably isn’t for you. There are a lot of mistakes that a fresh entrepreneur can make in their first year. Here are seven tips that every up-and-coming business owner should know.

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  • Twitter provides a free platform that enables you to reach millions of active users all around the world, as well as in your local area. Building your brand can take time and effort, but Twitter gives you the opportunity to build a strong brand without the need for expensive advertising campaigns.

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  • Hiring competent management should be a top priority for any business, and is often the difference between failure and continued success. Reliable managers know how to use their time wisely and get the most from every employee to meet company goals. But micromanagers constantly undermine company objectives, and no business can afford to let their damaging influence go unchecked.

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