E-commerce in China

This is e-commerce data for China. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of China.

China is the world’s second largest economy and its ecommerce statistics reflect that. With an estimated 190 million online shoppers and almost $300 billion spent annually, China is clearly an exciting market to be a part of.

For an international merchant selling to China usually means changing your digital marketing approach quite drastically. This is due to the fact that the Chinese use different search engines, social media and market places to virtually every other country in the world.

Even though the rewards for selling in China are potentially huge, there are some barriers to entry, the main problem being legislation. Although it continues to get easier the so-called “Red Tape” can hinder a company’s growth inside of China. A lot of vendors end up using agents inside of China to distribute their products for them, this however does come with its own risks.

For a list of references of all the data on China please visit the Global Statisitics page.

E-Commerce Statistics

Field Value
Average Population Age 36.7
GDP $10,356,508
GDP Per Capita $13,217
Domain Extension .cn
GDP Per Capita USD $13,217
Internet Penetration 46.03%
Internet Users 641,601,070
Most Popular Search Engine Baidu
Most Popular Market Place Taobao/Tmall, JD.com, Suning.com
Offical Languages Mandarin
Other Languages Yue (Cantonese), many other dialects
Population 1,393,783,836
Standard Sales Tax 17.00%
Total Online Spend USD 426.26 billion

China Ecommerce Market Value Billion US Dollars