E-commerce in France

This is e-commerce data for France. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of France.

France is one of the biggest ecommerce markets in Europe. With an average spend in 2014 of €1,600 and an average shopping cart worth €84.50 French people tend to be big spenders relatively speaking. On top of that almost 60% of the population say they shop online, giving online sales 10% of the overall retail market share.

Before you go off and all your content translated in to French however, you need to make sure that these statistics apply to your business type. B2B sales in France are far weaker than B2C sales with only 20% of businesses claiming to but products online. Therefore if you exclusively sell to other businesses there is no guarantee that your expansion will be successful. Another thing to keep in mind is that French people apparently don’t like to purchase goods from foreign companies as much as other European countries. This is due to many reasons including shipping times, difficulty with communication and not being able to make payment with their preferred payment method.

For a list of references of all the data on France please visit the Global Statisitics page.

E-Commerce Statistics

Field Value
Average Population Age 40.9
Average Transaction Value 82.61
GDP $2,833,687
GDP Per Capita $38,847
Domain Extension .fr
Household Expenditure $19,969
GDP Per Capita USD $38,847
Household Expenditure USD $19,969
Internet Penetration 85.75%
Internet Users 55,429,382
Most Popular Search Engine Google
Most Popular Market Place Amazon, Leboncoin, ebay
Offical Languages French
Population 64,641,279
Sales Per Shopper USD 1,243.71
Standard Sales Tax 20.00%
Total Online Shoppers 34.39 million
Total Online Spend USD 38.36 billion

France Ecommerce Market Value Billion Euros