E-commerce in Germany

This is e-commerce data for Germany. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of Germany.

The German economy is the strongest in Europe. With a robust manufacturing sector and reputation of quality it is likely to stay the strongest for the foreseeable future. Online sales in Germany are also strong due mainly to the high household expenditure.

It is estimated that there were almost 64 million online shoppers in Germany in 2014. Germany is second only to the United Kingdom in Europe for total online sales. There’s good news for foreign merchants as well, it is also predicted that German overseas purchases will reach 11 billion annually by 2018.

As an online vendor planning to expand in to the German market, you will need to potentially to rethink your strategy. German consumers tend to not to be as big in to social media as other countries inside Europe, and German retailers tend to rely on email marketing to reach their target audience.

For a list of references of all the data on Germany please visit the Global Statisitics page.

E-Commerce Statistics

Field Value
Average Population Age 46.1
Average Transaction Value 85.41
GDP $3,874,437
GDP Per Capita $45,616
Domain Extension .de
Household Expenditure $21,990
GDP Per Capita USD $45,616
Household Expenditure USD $21,990
Internet Penetration 86.78%
Internet Users 71,727,551
Most Popular Search Engine Google
Most Popular Market Place Amazon, ebay, Zalando
Offical Languages German
Population 82,652,256
Sales Per Shopper USD 1,443.38
Standard Sales Tax 19.00%
Total Online Shoppers 40.70 million
Total Online Spend USD 63.38 billion

Germany Ecommerce Market Value Billion Euros