E-commerce in Indonesia

This is e-commerce data for Indonesia. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of Indonesia.

The Indonesian e-commerce market is still very much in its infancy compared to other countries in Asia. There are many reasons that it hasn’t seen the same growth, but it mainly comes down to Indonesians lack of trust in industries related to e-commerce. Many Indonesians prefer off-line payment methods (e.g. cash on delivery) and don’t have trust in delivery services.

Industry analysts say, that Indonesia is greatest potential out of all the markets in South East Asia. Bayu Krisnamurthi, Vice Minister of Trade, claimed that e-commerce in Indonesia would reach evaluation of $10 billion in 2015.

Although there will definitely be large increases in online sales in Indonesia, it is unlikely that we will see the growth that the country has so much potential for in the next few years.

Lazada is the biggest online marketplace in Indonesia. It has seen considerable growth over the last few years, and should continue to into the foreseeable future.


For a list of references of all the data on Indonesia please visit the Global Statisitics page.

E-Commerce Statistics

Field Value
Average Population Age 29.2
GDP $888,648
GDP Per Capita $10,517
Domain Extension .id
Household Expenditure $1,115
GDP Per Capita USD $10,517
Household Expenditure USD $1,115
Internet Penetration 16.72%
Internet Users 42,258,824
Most Popular Search Engine Google
Most Popular Market Place Kaskus, Lazada, OLX
Offical Languages Bahasa Indonesia
Other Languages English, Dutch, Javanese, and more than 580 other languages and dialects
Population 252,812,245
Standard Sales Tax 10.00%

Indonesia Ecommerce Market Value Billion US Dollars