E-commerce in Italy

This is e-commerce data for Italy. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of Italy.

Italians are some of the biggest purchases of goods inside of Europe. Approximately €24.2 billion was spent online in Italy in 2014 alone. Even though the online market worth as a whole has grown steadily for the last decade, Italy has not seen the huge growth that some other European countries have.

Almost 30% of the population purchase items that they cannot find inside Italy online. This doesn’t necessarily mean that it is right for your expansion in to other countries however. The majority of Italy’s online spend is on tourism and leisure, with a lot of industries continuing to dominate in traditional physical shopping locations.

For a list of references of all the data on Italy please visit the Global Statisitics page.

E-Commerce Statistics

Field Value
Average Population Age 44.5
Average Transaction Value 69.46
GDP $2,147,744
GDP Per Capita $34,758
Domain Extension .it
Household Expenditure $17,024
GDP Per Capita USD $34,758
Household Expenditure USD $17,024
Internet Penetration 59.92%
Internet Users 36,593,969
Most Popular Search Engine Google
Most Popular Market Place Amazon, ebay, Ali Express
Offical Languages Italian
Population 61,070,224
Sales Per Shopper USD 720.39
Standard Sales Tax 22.00%
Total Online Shoppers 12.00 million

Italy Ecommerce Market Value Billion Euros