This is e-commerce data for Italy. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of Italy.
Italians are some of the biggest purchases of goods inside of Europe. Approximately €24.2 billion was spent online in Italy in 2014 alone. Even though the online market worth as a whole has grown steadily for the last decade, Italy has not seen the huge growth that some other European countries have.
Almost 30% of the population purchase items that they cannot find inside Italy online. This doesn’t necessarily mean that it is right for your expansion in to other countries however. The majority of Italy’s online spend is on tourism and leisure, with a lot of industries continuing to dominate in traditional physical shopping locations.
For a list of references of all the data on Italy please visit the Global Statisitics page.