This is e-commerce data for The Netherlands. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of The Netherlands.
The Netherlands has one of the highest Internet penetration percentages in the world. The e-commerce market in the Netherlands was valued at over $11.5 billion in 2015. That is almost 8.5% of the total retail industry. Although 85% of Internet users already shop online, industry analysts say that this is still growing. It is estimated that online sales will reach $12.85 billion in 2017.
iDeal is the most used online payment method and Dutch people. Created by the Dutch banking system, iDeal processed 180 million transactions in 2014 alone. You were planning on expanding into Holland, you will need to be aware that the Dutch tend not to use credit cards, when shopping online. Unlike the rest of Europe 54% of all transactions are done using iDeal.
Over 90% of Dutch people have a decent level of English. This doesn’t necessarily mean that as a foreign merchant you shouldn’t translates your adverts, but it does mean that if you don’t have the resources to, this won’t necessarily rule you out completely.
For a list of references of all the data on The Netherlands please visit the Global Statisitics page.