E-commerce in Poland

This is e-commerce data for Poland. You can find the poulation, internet users, internet penetration here as well as the localised domain extension, official language and other statistics to help build an overall picture of the general online economics of Poland.

Poland has one of the fastest developing e-commerce markets in Europe. It is estimated that 78% Internet uses in Poland are visiting ecommerce related websites. That would result in approximately 17 million potential customers for anybody entering the Polish e-commerce market. Only about 46% of the total Internet users regularly purchase goods, but this is increasing year on year.

If you are planning on expanding internationally then there is some good new for you as a foreign merchant. Almost 15% of Internet users choose foreign e-store to purchase their goods from on a regular basis. On top of this,

The main online market place in Poland is Allegro. Allegro has a reported 2.4 million return users.

For a list of references of all the data on Poland please visit the Global Statisitics page.

E-Commerce Statistics

Field Value
Average Population Age 39.5
Average Transaction Value 64.69
GDP $547,894
GDP Per Capita $24,882
Domain Extension .pl
GDP Per Capita USD $24,882
Internet Penetration 67.15%
Internet Users 25,666,238
Most Popular Search Engine Google
Most Popular Market Place Allegro, OLX, Ceneo
Offical Languages Polish
Population 38,220,543
Sales Per Shopper USD 292.69
Standard Sales Tax 23.00%
Total Online Shoppers 19.80 million
Total Online Spend USD 5.80 billion