E-commerce is by far one of the best ways to make money online. Anyone can make their own store; you don’t need to be an expert at coding to get started. There are plenty of tools that can help you build your store, and some of them are even free.

With that said, you can’t expect success the moment you launch your site. E-commerce is a competitive industry; a lot of things can contribute to a business’ success or failure. Featured below are five things you should be doing to get the most out of your e-commerce store.

Rescue abandoned carts

Abandoned carts can translate to a lot of lost sales. Carts are sometimes abandoned if a customer hesitates on a purchase, is distracted by something, or just forgets completely.

There are a few ways to rescue abandoned carts. For example, just when a customer is about to exit your site, you can create a popup that displays a coupon. You can also offer things like free shipping or discounts for sharing their purchase on social media. You can also send emails to customers who have abandoned their carts. A well-written, convincing “you might have accidentally abandoned your cart” email can go a long way to helping you make more sales.

But the best method of saving abandoned carts is by removing the cart entirely. Add an option that allows a customer to go straight to checkout when purchasing a product. This gives a customer less time to hesitate on a purchase.

Upsell if possible

An effective method of improving sales is upselling, which means offering a customer a slightly more expensive option while they consider a product to buy. Upselling allows you to inform your customer about a better version of the product that they’re looking for, while making more money from a purchase.

When upselling, remember to keep relevant products close to the original product’s cost. Your customer probably has a budget; let him or her to stick to it. Related products should always be an upgrade to the original. These upgrades can include slightly better components, a faster processor, or a custom finish.

Get more emails

Email marketing is an important part of building an e-commerce store. A large mailing list helps you to build and maintain a strong following. If you think that you can rely on social media alone to promote your content, then you’re wrong. There are billions of email users in the world, compared to the mere millions on social media sites like Facebook and Twitter. Because there’s more space on an email, compared to a tweet, it is a better way to promote coupons, discounts, contests, and giveaways.

Converse with customers

There are a lot of ways to interact with your valued customers. Social media is one of the most common methods of doing so. But sometimes, a tweet or a mention isn’t enough. Remember to create a blog for your website. Blogs are a great way to communicate with your fans, share thoughts, and promote products. With that said, conversing with people on Facebook and Twitter can still go a long way to building relationships with your customers.

Use appropriate social media platforms

Regardless of what you’re trying to sell, your website will always need a Facebook page and a Twitter profile. These platforms cater to no specific niche and have the longest reach when it comes to social media.

After making a Facebook page and Twitter profile, you’ll then need to decide which platforms to focus on. If you create visually inspiring items such as artwork, clothes, or handbags, invest time and effort on places like Instagram or Pinterest. Meanwhile, if you focus on digital goods or written content, you can probably settle with Facebook and Twitter.

Running an online business comes with its ups and downs, and a lot of time and effort to get it running successfully. Maximizing sales is the first step to success. Remember these tips, and your e-commerce business should be well on its way to making you rich.